Analytics & Engagement

Track how viewers interact with your videos. Zidi provides built-in analytics plus integration with external tracking platforms.

Built-in Analytics

Every shared video automatically tracks:

• Views — Total and unique view count.
• Watch time — Average and total watch duration.
• Engagement rate — Percentage of video watched.
• Retention curve — See where viewers drop off.
• Engagement heatmap — Visual representation of viewer attention (Pro plan).

CTA Tracking

If your video has call-to-action buttons:

• Click count — How many viewers clicked.
• Click rate — Clicks as a percentage of views.
• Form submissions — For form-type CTAs.

Campaign Analytics

For campaigns, analytics are tracked per recipient:

• Which recipients viewed the video.
• How long each person watched.
• CTA interactions per recipient.
• Engagement scoring for lead prioritization.

Tracking Pixels

Add third-party tracking to your video pages:

• Google Analytics
• Google Tag Manager
• Meta Pixel
• LinkedIn Insight Tag
• Twitter/X Pixel
• TikTok Pixel
• Pinterest Tag

Tracking pixels fire on your video share pages, giving you retargeting and conversion data in your existing analytics platforms.

Notifications

Get notified when someone watches your video:

• In-app notifications — Bell icon in the dashboard.
• Slack notifications — Real-time alerts in your Slack channel.
• Email notifications — Digest of video views.