Tracking pixels

Add your analytics or ad pixel to your shared video pages. Zidi then reports plays, halfway views, completions and CTA clicks to that platform.

Available on: Pro

Zidi supports 7 platforms. You can add one ID per platform, and all 7 can run at the same time.

• Google Analytics 4
• Google Tag Manager
• Meta Pixel
• LinkedIn Insight Tag
• X (Twitter) Pixel
• TikTok Pixel
• Pinterest Tag

Where pixels run

Pixels load only on your shared video pages. That is the page people see when they open a video link from Copy link or Share. It includes the same page when you embed the video on your website.

Pixels do not load on:

• personal campaign pages
• published webpages, including ones on a custom domain
• your Zidi dashboard

Your IDs apply to every video you share. Zidi's own events carry only the event name. The platform's base code also records the page, as it does on any website, including the page title (your video's title) and the page address.

The viewer consent banner

When you add any pixel, viewers of your shared video pages see a banner at the bottom of the page:

This page uses cookies for analytics and marketing to help the creator understand engagement. You can accept or decline non-essential tracking.

The banner has two buttons, Decline and Accept.

The browser remembers the choice for 365 days. So your platform reports count only viewers who accepted. When you test your own pixel, click Accept first.

Tracking consent may not work inside an embed on another website. If you rely on pixel data, share the link instead of the embed code, and test on the shared link.

Add a pixel

1. In the sidebar, click Integrations.
2. Click the card for your platform. Use the Analytics filter to see only the 7 pixel cards.
3. Paste your ID into the field.
4. Click the Connect button, for example Connect Meta Pixel. You see a message such as "Meta Pixel connected".

The card then shows Connected. The exact field name, ID format and button for each platform are in the sections below.

Events Zidi sends

After the viewer clicks Accept, each platform's base code loads. Most platforms record their own page view at that point. Then Zidi sends these events:

Zidi does not send a separate page_view event. Some pixel pages in Zidi list 5 events, including a page view. The 4 events above are the ones Zidi sends.

Each platform receives these events under its own names:

Platform details

Google Analytics 4

• Card: Google Analytics 4. Field: Measurement ID. Button: Connect Google Analytics.
• Format: G- followed by 4 to 10 letters or digits, for example G-XXXXXXXXXX.
• Where to find it: in Google Analytics, Admin → Data Streams → your stream.
• What is sent: the GA4 tag loads with your Measurement ID, then Zidi sends video_start, video_progress, video_complete and cta_click as GA4 events.

Your shared video pages are on app.zidi.ai. Old Universal Analytics IDs that start with UA- are refused.

Google Tag Manager

• Card: Google Tag Manager. Field: Container ID. Button: Connect Google Tag Manager.
• Format: GTM- followed by 4 to 8 letters or digits, for example GTM-XXXXXXX.
• Where to find it: at tagmanager.google.com, in your container settings. Tag Manager is a separate product from Google Analytics.
• What is sent: your container loads, then Zidi pushes events named video_start, video_progress, video_complete and cta_click to the data layer.

Build your triggers on these custom event names. The Tag Manager page in Zidi also lists page_view, but Zidi never pushes it. Use Tag Manager's own page view trigger instead.

Meta Pixel

• Card: Meta Pixel. Field: Pixel ID. Button: Connect Meta Pixel.
• Format: 10 to 20 digits, for example 1234567890123456.
• Where to find it: in Meta Events Manager, under your pixel name.
• What is sent: PageView when the pixel loads, then the standard events ViewContent, InitiateCheckout, Lead and Schedule.

LinkedIn Insight Tag

• Card: LinkedIn Insight Tag. Field: Partner ID. Button: Connect LinkedIn Insight Tag.
• Format: 6 to 9 digits, for example 123456.
• Where to find it: in LinkedIn Campaign Manager, under Account Assets → Insight Tag.
• What is sent: the Insight Tag loads, then Zidi sends each of the 4 events with the Zidi event name as its conversion ID. LinkedIn matches conversions by the numeric ID it creates, so these events may not appear as conversions. The Insight Tag itself still loads on the page.

Check in Campaign Manager whether these events appear for your account.

X (Twitter) Pixel

• Card: X (Twitter) Pixel. Field: Pixel ID. Button: Connect X Pixel.
• Format: the letter o followed by 4 letters or digits, for example o1a2b.
• Where to find it: at ads.x.com, under Tools → Events Manager, next to your pixel name.
• What is sent: the X pixel loads, then ViewContent on play and Lead on completion and on CTA click. Nothing is sent at 50%.

The example in the Zidi field, abc1d2efgh, is not a valid ID. Enter the 5-character ID that starts with o.

TikTok Pixel

• Card: TikTok Pixel. Field: Pixel ID. Button: Connect TikTok Pixel.
• Format: 18 to 25 letters or digits, for example CXXXXXXXXXXXXXXXXX.
• Where to find it: in TikTok Ads Manager, under Tools → Events.
• What is sent: a page view when the pixel loads, then ViewContent, SubmitForm, Contact and ClickButton.

A note on the TikTok page in Zidi mentions a Lead event. Zidi does not send one. The events are the ones listed here.

Pinterest Tag

• Card: Pinterest Tag. Field: Tag ID. Button: Connect Pinterest Tag.
• Format: exactly 13 digits, for example 2612345678901.
• Where to find it: in Pinterest Ads Manager, under Conversions.
• What is sent: a page visit when the tag loads, then viewcategory on play and lead on completion and on CTA click. Nothing is sent at 50%.

Remove a pixel

1. In the sidebar, click Integrations, then the platform's card.
2. Click the Disconnect button, for example Disconnect Meta Pixel.

The pixel stops loading on your shared video pages.

If your plan changes

Pixels need Pro. If your account moves off Pro, pixels stop loading on your pages. The cards still show Connected and your IDs are kept. Pixels load again when you are back on Pro. See Plans.

Troubleshooting

The platform shows no data

• Open a shared video link, not a campaign link or a published webpage.
• Click Accept on the banner. If you clicked Decline earlier, the browser remembers it. Use a private window to test again.
• Play the video. Zidi sends its events only on play, halfway, completion and CTA click.
• Check that your account is on Pro.
• Turn off tracker blockers in your browser while you test.

Messages you may see